Hi, I'm Caroline

I'm a digital marketing and social media strategist with 2 decades of experience turning complex projects into clear plans, building processes that work, and finding creative solutions along the way.

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Caroline headshot
4 Billion+
Impressions on social content
60 Million+
Net new followers on client channels
20 Years
Of professional experience

Trusted by teams at

Blue Chair BayBackstreet BoysCarrie UnderwoodSony Music NashvilleStax RecordsTony BennettVerve RecordsWarner Records Nashville
Case study 01

Relaunching a brand with a new identity

Leading the social media consolidation and brand relaunch under one unified identity.

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Case study 02

Taking WE ARE to album of the year

Turning a GRAMMY-nominated album into a cultural moment through influencer marketing, creative storytelling, and integrated campaign execution.

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Case study 03

Turning a single release into a social media moment

Driving fan engagement and audience growth through social-first promotion, interactive content, and data-driven campaign strategy.

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Case study 04

Who needs a press release when you have fans?

Putting user-generated content at the heart of a band's first new music announcement in a decade, transforming a traditional single release into a fan-led campaign.

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