Relaunching a brand with a new identity
Leading the social media consolidation and brand relaunch under one unified identity.
Client / Company: Genni & Co., LLC
Results
- 25%+ increase in traffic to company social media pages in 3 months following relaunch.
- Established one unified social media identity for multiple affiliated companies.
- Created a consistent visual brand and content strategy across channels.
- Simplified the brand's social presence and created a foundation for future marketing efforts.
Goals
- Unify multiple company identities under one recognizable brand.
- Create a cohesive social media presence across channels.
- Introduce the new @WeAreGenni identity with consistent branding and content.
- Attract influencers to the brand with consistent trend-friendly content.
How I Did It
- Account consolidation: Brought separate company social accounts together under the @WeAreGenni identity.
- Brand relaunch: Managed the transition to the new brand name and developed updated visual assets.
- Cross-channel strategy: Project managed a new content plan to establish a consistent brand voice and presence across social platforms.
- Execution and coordination: Oversaw the moving pieces, timelines, creative assets, and content rollout to bring the rebrand to life.